01 · Identity
Be every side of yourself. Bloom Space gives you up to four personas per account — separate profiles, feeds and audiences that you switch between in a tap.
Most social media apps assume you are exactly one person: one profile, one audience, one voice that has to work for your boss, your school friends and the people who share your niche hobby. That flattening is a big part of why posting feels stressful. Personas are Bloom Space's answer — several separate identities that live inside a single account, so you can share the right thing with the right people without juggling logins.
Each persona has its own display name, handle, avatar, cover photo, bio and theme. It follows its own people, posts to its own feed and shows up in Explore on its own. Switching is instant, and the people who follow one persona are never shown that it belongs to the same account as another.
Context collapse is the quiet stressor of modern social media: a joke meant for close friends lands in front of a recruiter, a hobby post confuses your family, and eventually you stop posting altogether. Personas restore context. Work-you can share thoughtful updates, friends-you can be loud and silly, and 2am-you can write long captions nobody at the office needs to see.
Because each persona has its own feed and follows its own accounts, your timelines stop being a blend of everything. Open the persona you are in the mood for and the feed matches it — colleagues and industry news in one, memes and friends in another.
Bloom Space does not publicly link your personas to each other. Followers, search results and profile pages never reveal that two personas share an owner. The only exceptions are the serious ones you would expect — credible safety threats or a valid legal order — and personas never shield anyone from moderation.
Every persona still lives under one account, one login and one set of security settings, so you get the separation without the mess of managing multiple accounts.
Personas are designed to look and feel distinct. Choose from sixteen display-name fonts, set a cover photo and accent colour, and customise your profile layout. Extra persona slots beyond the free ones can be unlocked with Petals, Bloom Space's in-app currency.
More questions? Read the full FAQ or contact support.
· 4 min read
The story behind Bloom Space — why a small team in New Delhi decided to rebuild social media around people instead of attention, and the six design decisions that came out of it.
· 4 min read
A practical guide to personas in Bloom Space: what they are, how they differ from a second account, how privacy between them works, and how to set them up so each side of your life gets its own feed.
Free on Android. No targeted ads, no infinite-scroll traps — just your people, at your pace.
